Transit Ambassadors

Who We Are

Transit ambassadors are a team of 12 specially trained staff dedicated to enhancing the rider experience on the TRAX Blue Line in Salt Lake City. They offer support to all passengers, with a focus on helping those facing barriers or in need of resources. Centered on safety and inclusivity, the program aims to foster a welcoming and positive transit environment for everyone.

Program Evaluation and Feedback

Launched in 2024 as a pilot on the TRAX Blue Line, the Transit Ambassador Program is part of a growing movement among transit agencies to enhance the rider experience through in-person support. UTA is now evaluating our program to understand how Ambassadors serve riders and how the program can grow to better meet community needs. Public feedback will help identify priorities for where and how Ambassadors can make the greatest impact in the future.

We invite you to share your input and help shape the program by completing this survey.

What We Do

The primary goal of transit ambassadors is to enhance the UTA rider transit journey. We provide a range of services, including:

Connecting riders to directions and route information
Rider rules and transit education
Providing community & UTA resource referrals
Accessing information about paying fares
Creating a welcoming atmosphere
Reporting cleanliness and system needs

Note: Transit ambassadors are not transit police or security officers. Ambassadors and officers both provide support to riders, but ambassadors are not law enforcement and do not act as transit security.

Where To Find Us

TRAX Blue Line between Salt Lake Central and Central Pointe stations
Weekdays
7 a.m. to 9 p.m.
Spot us in our blue vests!

Our Impact

Last updated July 1, 2025

Over 48,000 intentional interactions (more than a greeting)
600+ highlighted interactions supporting unsheltered riders
930+ reported service concerns (i.e. cleanliness, sign/audio, door/ramp, payment, tap machines)
290+ highlighted interactions supporting riders with differing abilities
240+ highlighted interactions providing translation
280+ behavioral interventions (including de-escalation, wellness checks, requesting police services)

We will be sharing our findings throughout the journey of our pilot program. Please help us by filling out our feedback form.